n the final days of any election, it’s not uncommon to see rumors swirl and half-truths spread. But when political tactics cross the line into misinformation, it’s time to speak up.
That’s why I want to take a moment to set the record straight about the political ads you may have seen recently in a local newspaper — ads labeled with the small acronym “APP.”
What Is “APP” and Why It Matters
You may have noticed that some political messages have been appearing in what looks like regular news articles, but carry the tiny label “APP” — Anuncio Político Pagado.
That’s Spanish for “Paid Political Advertisement.”
The problem? Most readers aren’t noticing it. And many are taking these ads as fact — not realizing they’re paid messages from a political campaign.
When political ads are disguised as news, voters are misled. And that’s simply not right.
The Problem with Disguised Political Ads
Let’s be clear: there’s nothing wrong with paying for advertising. That’s a legal and common part of campaigning.
But presenting ads as news stories, especially when done in small print or buried language, crosses the line from persuasion to deception.
It:
- Undermines trust in local journalism
- Confuses readers who assume it’s neutral reporting
- Creates unfair narratives built on manipulation, not merit
And in the end, it damages the integrity of the election process.
What Texas Ethics Law Actually Requires
Under Texas law, political advertisements must clearly disclose who paid for them. The law is intended to help voters distinguish genuine news from campaign messaging.
But when only “APP” appears in tiny font, it’s not clear enough. Voters deserve more than footnotes and fine print — they deserve full disclosure.
As the saying goes: “Be careful with the small print.”
Our Campaign’s Commitment to Honesty
Since Day One, our campaign has stayed focused on real issues that matter to Eagle Pass families:
- Affordable housing
- Water security
- Ethical leadership
- Transparent governance
We haven’t played dirty. We haven’t attacked others through hidden ads. And we haven’t tried to mislead voters with carefully crafted confusion.
We’ve chosen truth over tricks — and we always will.
Real Leadership Means Real Transparency
Leadership isn’t just about what you promise. It’s about how you conduct yourself when no one’s looking.
That’s why I’ve made it my mission to be:
- Clear in my words
- Honest in my actions
- Transparent in my plans
No gimmicks. No misleading ads. Just real conversations about how to build a stronger, more united Eagle Pass.
Let’s Focus on What Matters to Eagle Pass
While others may rely on distractions, our campaign is laser-focused on the priorities you’ve told us matter most:
🏠 Affordable Housing
💧 Water Infrastructure and Security
🛣️ Smarter Streets and Traffic Solutions
🚨 Public Safety and Emergency Response
📢 Real Community Engagement
That’s what we’re about. That’s why I’m running. And that’s what I’ll deliver.
What You Should Know Before Voting
Before you head to the polls, here’s how you can protect yourself from misinformation:
- Check for “APP” or paid ad disclosures
- Question stories that lack sources or seem overly biased
- Follow official campaign pages for facts and direct updates
- Talk to your neighbors — community conversations matter
You deserve a campaign built on truth, not trickery.